CASE STUDIES

CASE STUDIES

DEEP DIVE INTO MY PROJECTS,
STYLE AND DESIGN THINKING

DEEP DIVE INTO MY PROJECTS, STYLE AND DESIGN THINKING

SOME PROJECTS SHOWN HERE OMIT DETAILS DUE TO NON-DISCLOSURE AGREEMENTS (NDAs). WHERE NECESSARY, SCOPE, STAKEHOLDERS, OR SPECIFIC OUTCOMES MIGHT HAVE BEEN GENERALIZED OR EXCLUDED TO RESPECT CONFIDENTIALITY OBLIGATIONS.

SOME PROJECTS SHOWN HERE OMIT DETAILS DUE TO NON-DISCLOSURE AGREEMENTS (NDAs). WHERE NECESSARY, SCOPE, STAKEHOLDERS, OR SPECIFIC OUTCOMES MIGHT HAVE BEEN GENERALIZED OR EXCLUDED TO RESPECT CONFIDENTIALITY OBLIGATIONS.

NOVAMARK

Laser marking software arrives bundled with the machine. Forty one percent of operators had tried something else and gone back.

Product & UX/UI · B2B

Industrial software

SCANSAN DESIGN SYSTEM

A conceptual logo, nothing else. What came after: five colour scales, one type system, four products and more than fifty charts.

Design System · B2B

Proptech · Data Visualization

ECOTECH

A dual chamber melting furnace interface for goldsmiths, designed for Orotig S.p.A.

Product & UX/UI · B2B

Industrial HMI

SCANSAN PROPERTIES

They sell software to estate agencies and infrastructure to institutions. The site they had was still speaking like a high street branch.

Web Design · PropTech

AI · Web 3

MEGIC

Three months to Automatica, on a floor shared with KUKA, ABB and Fanuc. No existing clients could describe the logo Megic already had.

Brand Identity · B2B

Industrial Robotics

DOMUS

Someone running five rental properties is running five sets of paperwork. Nothing on the market shows them the portfolio in one place.

Product & UX/UI · PropTech

Personal Project · SaaS

LA CASA DEGLI ANGELI

Two hundred reviews called it peaceful and intimate. The brand in front of them was crests, burgundy and gold, angels, stars and a lot of confusion..

Brand Identity · B2C

Hospitality · Elegant Boutique Hotel

EL SANTO

A name, an opening date six months out, and a price twice what the street was charging. The brand had to make that argument before anyone tasted a dish.

Brand Identity · B2C

Hospitality · Restaurant

BOUTIQUE 50

Ten rooms, each designed differently on purpose. The brand was the only thing a guest would experience in all ten.

Brand Identity · B2C

Hospitality · Boutique Hotel

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